Jia Liu 劉佳

* English Bio *

Jia Liu is currently an Associate Professor of Marketing and an affiliated Associate Professor in the Department of Industrial Engineering and Decision Analytics (IEDA), Hong Kong University of Science and Technology (HKUST). She is a Research Fellow at the Cambridge Centre for Chinese Management, a Lee Heng Fellow, a recipient of the Excellent Young Scientist Fund from the National Natural Science Foundation of China (NSFC), and a Marketing Science Institute (MSI) Young Scholar. Dr. Liu serves on the editorial boards of three leading international journals—Journal of Marketing Research, Marketing Science, and Journal of Consumer Research—and has received multiple service awards.

Her research spans consumer behavior modeling, big data analytics, recommendation systems, revenue management, global branding, and the application of generative artificial intelligence (AIGC) in business, with a strong focus on integrating marketing science and AI. Her work has been published in top-tier journals such as Marketing Science, Management Science, Journal of Marketing Research, and Journal of Marketing. She has received prestigious honors including the John Little Award (INFORMS Best Marketing Paper), the Frank M. Bass Outstanding Paper Award nomination, and several best paper awards at international conferences. Dr. Liu has led and participated in research projects funded by NSFC and the Hong Kong Research Grants Council (RGC), securing multi-million HKD grants. Her research not only advances theoretical innovation but also provides empirical insights and practical guidance for strategic decision-making in the era of globalization and digital transformation.

In industry practice, Dr. Liu has held research positions at Meta and Microsoft Research and currently serves as a business advisor to the International Digital Economy Academy at Shenzhen, actively promoting the integration of academic research and industry applications. She collaborates with global enterprises to develop AI-driven marketing strategies and data-based decision tools, helping businesses achieve competitive advantages in the digital and intelligent era. Dr. Liu holds a Ph.D. in Marketing from Columbia University, an M.S. in Statistics from Michigan State University, and a B.S. in Mathematics from Tianjin University.

* 中文简介 *

刘佳博士现任香港科技大学（HKUST）商学院市场营销学副教授，并兼任工程学院工业工程与决策分析系副教授。她是剑桥大学中国管理中心研究员（Research Fellow）、利兴聚贤学人（Lee Heng Fellow）、国家自然科学基金优秀青年科学基金（优青）获得者，以及美国市场科学研究院（Marketing Science Institute, MSI）青年学者。刘博士现担任《Journal of Marketing Research》《Marketing Science》《Journal of Consumer Research》三大顶级期刊的编审委员，并多次获得期刊服务奖。

她的研究横跨消费者行为建模、大数据分析、推荐系统、收入管理、品牌国际化，以及生成式人工智能（AIGC）在商业中的应用，致力于推动营销科学与人工智能的深度融合。她的学术成果发表于《Marketing Science》《Management Science》《Journal of Marketing Research》《Journal of Marketing》等国际顶级期刊，曾荣获 John Little 奖（INFORMS最佳营销论文奖）、Frank M. Bass 杰出论文提名奖，以及多项国际会议最佳论文奖。刘博士主持和参与的科研项目获得包括国家自然科学基金（NSFC）、香港研究资助局（RGC）在内的数千万港币资助。她的工作不仅推动理论创新，也为企业在全球化和数字化背景下的战略决策提供实证支持和实践指南。

在产业实践方面，刘博士曾在 Meta 和 微软研究院担任研究职位，现任粤港澳大湾区数字经济研究院商业顾问，积极推动学术研究与产业应用的结合。她与多家国际企业合作，开发基于AI的营销策略和数据驱动决策工具，帮助企业在数字化和智能化时代实现竞争优势。刘博士拥有哥伦比亚大学市场营销博士学位、密歇根州立大学统计学硕士学位，以及天津大学数学学士学位。

* Posdoc, PhD and RA Hiring *

I am currently recruiting Posdoc, PhD students, and RAs. Please send me your CV and transcripts if interested.

-- Posdoc： The candidates have research papers on AI agents, LLMs, or diffusion models; interested in algorithm design or data visualization for business applications.

-- Ph.D. in IEDA： The candidates must be familiar with the foundation of operation research and its applications in supply chains, and have experience in big data (e.g., network) analytics.

--RA： The candidates must be familiar with LLMs and/or diffusion models, frontend/backend/database for platform design.