Jia Liu 劉佳

I am an Associate Professor of Marketing and an (affiliated) Associate Professor of Industiral Engineering & Decision Analytics (IEDA) at HKUST. My research interests are in the area of quantitative marketing, which combines marketing theories with quantitative methods, including statistical modelling, econometrics, machine learning, operation research, and artificial intelligence. My primary research objective is to develop advanced data analytic methods that can help practitioners generate managerial insights from big data and hence make strategic decisions. I also help companies/brands evaluate the effectiveness of various marketing polices. The substantive topics of my research cover a broad range of areas, including consumer search, advertising, pricing, recommender systems, user generated content, social media, influencer marketing, big data nalytics, behavioral economics, assortment planning, supply chain, and AI.

My past/current research have invovled brands and companies from various sectors, such as Microsoft, Meta, department store, retail vending, IT, telecommunication company, automobile company, fast food restaruant chain, social media platforms, knowledge-sharing platforms, search engines for travel, grocery e-commerce, advertisng agencies, and email marketing company.

* PhD and RA Hiring *

I am currently recruiting PhD students in the IEDA department. The candidates must be familiar with the foundation of operation research and its applications in supply chains. Candidates who also have some experience with machine learning or LLMs are preferred. I also look for both full-time and part-time research assistants. Please send me your CV and transcripts if interested.